Manufacturers/CPG

... As consumers reduce their number of shopping trips and the amount spent at each of them, consumer packaged goods (CPG) manufacturers need to keep their brands relevent in the eyes of budget-conscious consumers. No longer is the CPG section immune to the economic downturn. Keeping in line with consumer trends, diversifying food item portofolios without cannibalizing established brands and maintaining company flexibility is fundamental to growing in a difficult market.