Social Media

The food industry is well established on sites including Facebook, Twitter, Foursquare and Groupon. These devices are used to reduce advertising costs, build and protect brand names, connect with customers and stay current with what the public is saying about them.

About 60% of consumers follow a brand via social media sites, according to a study by Empathica. Consumers are “very willing” to follow brands, the study found, and most do so to find deals. In fact, about 40% of consumers received a good suggestion about something to try as a result of their social media use, noted a Harris Interactive Harris Poll.

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