Sustainability

At one time debated to be a fad, sustainability is now an unequivocally established part of the food industry. All sectors are incorporating environmental and related initiatives and many companies are meeting targets early and expanding investments. While consumer awareness and understanding is harder to determine, look for companies to continue to roll out sustainable initiatives in 2012 and beyond.

Some 13,000 new sustainable food and drink products launched since 2005, according to tracking by Mintel Global New Products Database. About 45% of sustainable food and drink users cite a perceived belief in superior quality as the reason behind their purchases.