Baking Association of Canada to host TikTok webinar for bakery owners

By AI, Created 10:49 AM UTC, May 20, 2026, /AGP/ – The Baking Association of Canada will hold a free webinar on May 21 for bakery operators looking to use short-form video to bring in more in-store customers. The session features digital marketing expert Dre Pao and will focus on practical TikTok tactics for small and independent bakeries.

Why it matters: - Bakery owners are facing a shift in how customers discover local food businesses. - The webinar is aimed at helping bakeries turn short-form video into foot traffic, not just online views. - Independent and small-chain operators may be especially exposed if they do not build a TikTok presence.

What happened: - The Baking Association of Canada will host the next Proof Point Webinar Series session on Wednesday, May 21, 2026. - The free online webinar is titled “TikTok & Your Bakery: How Short-Form Video Is Driving Real Foot Traffic.” - Industry digital marketing expert Dre Pao will lead the session. - The event is scheduled for 1:00 PM EST.

The details: - The webinar will focus on how bakery owners can use short-form video to attract new customers and increase in-store traffic. - Attendees will learn how short-form video is changing consumer discovery of local bakeries. - The session will cover what kinds of content actually drive people through the door. - The webinar will also address how to get started for operators who are camera-shy or short on time. - Registration is available here. - Martin Barnett, executive director of the Baking Association of Canada, said the session is designed to meet bakery owners wherever they are in their video journey.

Between the lines: - The Baking Association of Canada is betting that education around TikTok can fill a practical gap for bakery operators trying to compete for local attention. - Dre Pao brings a creator-first perspective as a food content creator and digital strategist, which may make the advice more usable for small businesses. - The event reflects a broader trend in which food discovery is increasingly shaped by short-form video platforms.

What’s next: - Bakery owners can register for the May 21 webinar and apply the tactics discussed to their own social content. - The Proof Point Webinar Series will likely continue as a channel for BAC to deliver industry training and business support. - The Baking Association of Canada will continue using education and resources to support bakery growth and sustainability across Canada.

The bottom line: - For bakeries, TikTok is no longer just a branding tool. BAC is positioning short-form video as a direct path to more customers walking through the door.