Jamón ConsorcioSerrano heads to Fancy Food Show in New York

Jamón ConsorcioSerrano will appear at the Summer Fancy Food Show from June 28-30, 2026, in New York City, where it plans tastings, product presentations and media outreach. The exhibit is aimed at expanding U.S. awareness of Serrano ham’s quality standards, traceability and traditional curing methods.

Why it matters: - Jamón ConsorcioSerrano is using North America’s largest specialty food and beverage trade event to reach retailers, distributors, importers, chefs and foodservice buyers. - The show offers a direct stage to promote Serrano ham’s origin, traceability and artisanal production to the U.S. market. - The appearance supports broader education efforts around European specialty foods and their role in premium culinary channels.

What happened: - Jamón ConsorcioSerrano will take part in the Summer Fancy Food Show from June 28-30, 2026, at the Jacob K. Javits Convention Center in New York City. - The exhibit will be located in Hall 3B, Stand 2108 in the Spanish Pavilion. - Attendees will be able to sample Serrano ham through tastings led by a professional ham carver. - The Specialty Food Association organizes the annual trade show.

The details: - Jamón ConsorcioSerrano is produced under strict quality standards and natural curing methods. - The Consorcio seal guarantees a minimum curing process and individual selection under rigorous production and sensory criteria. - Álvaro Díaz de Liaño, director of marketing and promotion at the Consorcio del Jamón Serrano Español, said the show is an opportunity to connect with food industry professionals and share the tradition, craftsmanship and quality standards behind the brand. - Díaz de Liaño will be available for media interviews during the show. - Interview requests and additional information can be directed to rene@ivoice.agency. - Consorcio del Jamón Serrano Español was established in 1990 to promote high-quality Serrano ham and protect traditional production methods. - The association represents a significant portion of the Serrano ham industry, including many leading producers and exporters. - The organization says the Jamón ConsorcioSerrano quality seal signals authentic heritage and taste. - The European Promotion Program for D.O. Cava and Jamón ConsorcioSerrano launched in 2024 to increase competitiveness, consumption and awareness of European Union agricultural products in the U.S.

Between the lines: - The show presence reflects a push to convert brand heritage into market share in a crowded premium food category. - The focus on tastings and live carving suggests a sales strategy built on sensory experience, not just packaging or certification. - U.S. interest in traditional European foods appears to be a growing sales angle for specialty retailers and foodservice buyers.

What’s next: - Jamón ConsorcioSerrano will use the June show to build relationships with trade buyers and media contacts. - The brand plans continued outreach in the U.S. market through tastings, professional engagement and industry education. - More information and interview scheduling are available through rene@ivoice.agency.

The bottom line: - Jamón ConsorcioSerrano is betting that authenticity, certification and live tasting can help the Spanish specialty meat deepen its U.S. footprint.