Liberty Sports Group Expands Across North America and Into Canada, Led by Toronto-Based CRO Sean Paulseth

The operator-first venue and hospitality firm deepens its reach into Canada, with North American purchasing power and award-winning technology.

NEW YORK, NY, UNITED STATES, October 14, 2026 /EINPresswire.com/ -- NEW YORK and TORONTO, October 14, 2026. Liberty Sports Group, the operator-first venue and hospitality firm, today announced the expansion of its model across North America and deeper into the Canadian market. The growth is led by Toronto-based Chief Revenue Officer Sean Paulseth and backed by expanded services, North American purchasing power, and award-winning technology partnerships, with growing resources added across Canada.

The expansion spans Liberty’s full platform: venue management, hospitality and food and beverage, owner’s representation, partnerships, sales, merchandise, content and booking, facilities, consulting, brand, and technology and data. Across every service, Liberty is adding depth to what it delivers and reach to how far it can deliver it, so an owner can begin with a single engagement and grow across the entire operation.

At the center of the expansion is Liberty’s purchasing power. Through its hospitality arm, Front Row Hospitality, the firm brings North American group-purchasing scale on par with the largest operators in the industry, now with expanded reach across more categories and markets. The result is simple: clients capture the buying power and the margin that used to belong only to the biggest operators, while keeping control and the substantial majority of their own building’s revenue.

Liberty is also deepening its award-winning technology. Partnerships with Shift4, for payments, point-of-sale, and analytics, and Luje.io, for stadium data and forecasting, give operators the ability to set inventory, staffing, and pricing before the gates open, and to finally act on years of fan data that most buildings never use.

Driving the commercial growth is an expanding revenue organization under Chief Revenue Officer Sean Paulseth. Based in Toronto, Paulseth is building out Liberty’s revenue team and extending the firm’s reach deeper into the Canadian and broader North American markets, with additional resources being added across operations and client service.

“The national names were built by corporations to take the margin off a building. We were built by operators to grow it and leave it with the owner,” said Nicholas Desrosiers, Chairman and CEO of Liberty Sports Group. “Expanding our services, our purchasing power, and our technology partnerships means our clients get the scale of the giants and the alignment only an operator can offer. That combination has not existed in this industry until now.”

“There is enormous revenue sitting untapped in venues across North America, and most of it has nothing to do with the scoreboard,” said Sean Paulseth, Chief Revenue Officer of Liberty Sports Group. “Our job is to help owners capture it. With a deeper bench, best-in-class purchasing power, and technology partners that turn data into decisions, we are giving operators a path to revenue they did not think was available to them.”

About Liberty Sports Group

Liberty Sports Group is an integrated operating partner and owner’s representative for sports teams and venues across North America. Where the large venue and hospitality companies take control of a building and keep the upside, Liberty runs the same integrated model and flips it, so the value flows back to the team. Owner-operators by background, Liberty runs the full commercial stack, food and beverage, brand partnerships, premium and experiential, retail, and ticketing and data, with a senior team on every engagement. Its food and beverage operations are delivered through its hospitality arm, Front Row Hospitality. Learn more at libertysportsgrp.com.

About Front Row Hospitality

Front Row Hospitality is the food, beverage, and premium hospitality arm of Liberty Sports Group. Rather than hold a building’s concessions as a national contract, Front Row operates the guest experience end to end the way an owner would, building menus, service, and premium programs that raise both margin and the fan experience. The result is hospitality a team actually owns, with the revenue staying with the club.

Media Relations
Liberty Sports Group
press@libertysportsgrp.com
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